Hi everyone! Today we want to welcome Tim McGraw into The Reef and introduce you to Rare Breed Companies, the first nationally recognized natural health brand that creates high-quality health and wellness products that are safer and more effective than traditional pharmaceuticals.

Meet the Rare Breed team and learn more about their mission. 

Rare Breed Companies: Quality, Culture and Science

Rare Breed was born from Tim McGraw's vision to merge natural health and cannabis into a cohesive, nationally respected brand. Focused on quality, culture, and science, Rare Breed offers products that stand out from others on the market by:

• Harnessing the therapeutic benefits of whole plant extracts, including hemp, mushrooms, and nootropics to address a variety of health needs from anxiety and sleep disorders to immune support and enhanced cognitive function. 
• Having strong values – quality products produced the right way, not the cheap way, culture as they practice what they preach and use their products themselves, and science to preserve integral compounds and guarantee consistent dosing & effect.
• Shattering the decades-old stereotypes that health, wellness and cannabis enthusiasts aren’t good enough, smart enough, or ambitious enough to be successful, functioning members of society.

By prioritizing efficacy and authenticity, Rare Breed stands apart in a market cluttered with generic offerings that are often more harmful than helpful, providing consumers with reliable solutions backed by rigorous scientific processes and real-world testing.

Living the Brand for Over 20 Years

Tim McGraw brings over two decades of entrepreneurial experience in the cannabis and natural health industries. On his journey as a founder, he has successfully acquired, developed, and managed cannabis and natural health brands across 11 states and 4 countries. 

With a dedicated focus on natural therapies, Tim McGraw has been a consumer and advocate for cannabis and mushrooms for more than 20 years, while being an athlete, fitness enthusiast, and dedicated single father of two athletes.

McGraw's leadership has earned him recognition as one of the 100 Most Influential People in Cannabis since 2012 and as an Industry Trailblazer by High Times Magazine and features in Forbes, NY Times and Entrepreneur. 

His visionary approach and deep industry knowledge have driven Rare Breed's rapid growth and positioned the company as a leader in the evolving health & wellness sector.

The Road Ahead

Rare Breed operates in a burgeoning market poised for exponential growth, strategically positioned to capture significant market share across multiple sectors, leveraging its innovative product portfolio and robust distribution networks:

Untapped Potential: No nationally recognized brand taps into all these markets – anxiety/mood ($5B), sleep ($3B), CBD ($1.2B), mushrooms ($1.02B), immune support ($23B), nootropics ($2B), and hemp/cannabis ($50B). 

Unparalleled Quality: Rare Breed’s products all have exclusively 5-star reviews, with 75% of customers reordering their products regularly and strong endorsements from athletes – demonstrating the quality and effectiveness of their products. 

Visionary Leadership: As Founder and CEO of The McGraw Companies, The Medical Cannabis Alliance of Illinois, Revolution Enterprises (Global), Canna-Hub, and as CSO of a competing multi-state operator, Tim’s commitment to the culture and industry is legendary.

Clear Roadmap: Rare Breed is wrapping up its $1.2 million Series A round to support its initial product launch and market expansion efforts. The company has a clear roadmap for an IPO on Nasdaq or a potential acquisition, depending on the offerings and circumstances.

Rare Breed Companies continues to forge unparalleled advancements within the wellness sector, creating value for both consumers and shareholders.

Check out Rare Breed’s deck here.

Meet the Rare Breed team and learn more about their vision for the future here.